VERIFY RECORD
11x.ai
5 of 8 claims verified
3 of 8 key claims verified, 3 contradicted by independent reporting, 1 contradicted with company dispute, 1 gap on current 2026 figures
Claims
- [verified]
11x raised a $50M Series B led by Andreessen Horowitz, valuing the company at $350M, following a $24M Series A led by Benchmark at a $90M valuation.
TechCrunch reported the round as sourced/unconfirmed by the company at publication ('sources say'). Sifted's later reporting places the round's close around November 2024.
- [verified]
11x's core products are Alice (an AI SDR for lead generation, research, and outreach) and Jordan (an AI phone sales rep operating in 30+ languages).
- [contradicted]
Companies including ZoomInfo and Airtable were listed as 11x customers, with their logos displayed on 11x's website and 'manifesto' page.
Both companies denied being paying customers. ZoomInfo said it ran only a one-month pilot (mid-Jan to mid-Feb 2025) that 'performed significantly worse than our SDR employees,' and its counsel threatened legal action for deceptive trade practices and trademark infringement. Airtable said it never authorized logo use.
- [contradicted]
11x reported ARR of roughly $14M.
Per TechCrunch, former employees said reported ARR counted full contract value regardless of whether customers stayed; only an estimated $3M of that figure represented revenue that actually survived past the 3-month mark.
- [contradicted]
11x has low customer churn (new hires were reportedly told approximately 5%).
TechCrunch: former employees estimated actual churn at 70-80% within the first three months. Sifted: more than 70% of customers had closed or paused accounts by summer 2024, and internal Slack messages showed retention around 20-30%. 11x publicly disputed these figures as 'inaccurate and misleading.'
- [verified]
11x had a toxic office culture, including 80-hour weeks, employees sleeping in the office, public criticism for missing targets, and high founding-team attrition (34+ departures in 2.5 years, leaving Sukkar as the only original founder).
Based on multiple former-employee accounts compiled by Sifted.
- [verified]
Founder Hasan Sukkar stepped down as CEO in May 2025, with CTO Prabhav Jain becoming CEO and Sukkar moving to Non-Executive Chairman.
Announced by Sukkar via LinkedIn; framed as a growth-stage leadership transition rather than tied explicitly to the churn/customer-logo controversy in company statements.
- [verified]
11x was founded in late 2022 in London.
Gaps
- No verified current (2026) ARR, headcount, or valuation figures were found; all financial figures located date to the Series A/B rounds (2024) and the March 2025 TechCrunch investigation.
- Could not confirm whether 11x has raised any funding round after the Series B, or its current investor cap table.
- Could not independently confirm whether the customer-logo and churn issues were resolved or how the company's product/retention metrics have changed since the March 2025 investigation and May 2025 CEO transition.
- Could not verify 11x's own rebuttal in detail beyond the characterization ('inaccurate and misleading') reported secondhand by Sifted; no direct company statement was fetched.